VU Midterm Past Papers
200 solved midterm past paper MCQs for MGT301 (Principles of Marketing) at Virtual University, each with the correct answer marked. Use them to learn the VU question style and test your recall. An independent study tool — not affiliated with VU.
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Q1. The marketing of goods and services to companies, governments, or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others is referred to as
Q2. In a Michael Porter Model, which one of the following options is a major tool in the identification of ways to create value in an organization?
Q3. A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
Q4. Which one of the following options represents this statement “What place do you want your product to hold in the consumer’s mind”?
Q5. Relationship marketing is a consistent application of up to date knowledge of individual customers to product and service design. Why it is communicated interactively to customers?
Q6. An important concept in which we realize that losing a customer means losing more than a single sale. It means losing the entire stream of purchases that the customer would make over a lifetime of patronage. Which one of the following options reflects this concept?
Q7. When a church targets different demographic groups to increase attendance, it is an example of which of the following options?
Q8. Airlines offer frequent flier marketing programs to build value and satisfaction into the customer relationship. Using this approach, airlines add which of the following benefits to the customer relationship?
Q9. The digital age will fundamentally change customers’ thinking of convenience, speed, price, product information and service. This new consumer thinking will affect which one of the following businesses?
Q10. Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?
Q11. Which of the following sets refers to the order or sequence of marketing management functions?
Q12. Your colleague is confused about using the marketing research process. In which footstep he is feeling difficulty?
Q13. Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?
Q14. Which method of research can be used to obtain information if people are unwilling or unable to provide?
Q15. Which one of the following statements BEST characterizes marketing research?
Q16. ABC Research Group must guard against problems during the implementation phase of marketing research for its clients. Typically, management will not encounter which of these problems?
Q17. Research of buying decisions by large companies to find out what they buy, where they buy, how and how much they buy refers to which one of the following buying decision?
Q18. Society’s relatively permanent and ordered divisions whose members share similar values, interests and behaviors reflect which one of the following option?
Q19. Which one of the following factor relates to family that influences consumer behavior?
Q20. The buying process starts from which one of the following stage in which the buyer recognizes a problem or need?
Q21. You purchase cleaning supplies for your custodial help regularly. It is showing which buying situation?
Q22. “A purchase in which the customer buys the same goods in the same quantity on the same terms from the same supplier” refers to which one of the following buying situations?
Q23. When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type of segmentation?
Q24. Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?
Q25. Which of the following are industrial products that aid in the buyer’s production or operations, including installations and accessory equipment?
Q26. Developing a product or service involves defining the benefits that it will offer. The benefits such as quality, features and design, style that are communicated and delivered comes under which of the following categories?
Q27. Marketers need to position their brands clearly in target customers’ minds. The strongest brands go beyond attributes or benefit positioning. On which of the following basis the products are positioned?
Q28. An organization with several product lines has which one of the following mix that consists of all the product lines and items which a particular seller offers for sale?
Q29. With what groups do firms conduct concept testing for new products?
Q30. After concept testing, a firm would engage in which stage for developing and marketing a new product?
Q31. If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?
Q32. Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
Q33. Three main strategies for intensive growth are market penetration, product development and ______________.
Q34. Buying goods and services for further processing or for use in the production process refers to which of the following markets?
Q35. Which one of the following factor does not affect the economic environment of organizations?
Q36. Which one of the following are the MOST useful source of speedier and more comprehensive information?
Q37. Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and reporting the findings"?
Q38. Which one of the following sets represents 4 C’s of the marketing mix?
Q39. Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
Q40. Which one of the following is NOT considered as competitive differentiation of a company?
Q41. Which one of the following characteristics is NOT a requirement for effective segmentation?
Q42. Which one of the following product requires a lot of advertising, personal selling and other marketing efforts because consumer either does not know about it or knows about it but does not normally think about buying?
Q43. Business markets can be segmented on the basis of all of the following variables EXCEPT:
Q44. If XYZ Insurance Company observes a sudden increase in the number of farmers seeking flood insurance in Pakistan due to major floods in India, Which one of the following is representing flood situation for the company?
Q45. Building, keeping and growing profitable value-laden relationships with all customers of a company refers to which of the following options?
Q46. The first step in the marketing control process is BEST described when the marketer performs which of the following activities?
Q47. Which one of the following is an alternative to product line stretching that adds more items within the present range of the line?
Q48. The purpose of idea generation is to create a ______ of ideas. The purpose of succeeding stages is to ______ that number.
Q49. Developing and maintaining a strategic fit between the organization's goals and capabilities, and its changing marketing opportunities represent which one of the following concepts?
Q50. Which of the following is NOT a step in the strategic planning process?
Q51. Reference group, family and status all play a major role in shaping the buying behavior of individuals. All these factors are grouped into which of the following?
Q52. A company XYZ is going to introduce a new type of electrical cable which is resistant to fire, the management has to decide the various segments to market the cable. The factor(s) involved in evaluating various market segments is(are):
Q53. Dell Computers formed an alliance with Intel Processors creating marketing synergy. Thus two companies form an alliance to work together, creating a new marketing opportunity. This is an example of ______
Q54. A threat is an unfavorable situation and seen as key impediments to the firm's current and desired position. Which one of the following statements can be treated as threat to a firm?
Q55. Toyota 3 has fulfilled all the expectations that were advertised during the launch of the product. Thus the customers buying Toyota 3 must be:
Q56. Which of the following models was given by Mr. Michael Porter?
Q57. When competition is intense among manufacturers, the buyers have more options to switch the product. This situation is represented in Porter's model as:
Q58. Environmental groups are included in which of the following publics?
Q59. Which one of the following is the MOST useful source of speedy and comprehensive information about company’s performance?
Q60. All of Ali's friends try to follow his style, dressing and the way he speaks. He is treated as one of the most reliable person as well. In his group, Ali is regarded as:
Q61. A new product is a good, service, or idea that is perceived by some potential customers as new. The marketers investigate that how the customers learn about new product and make a decision to buy. Which of the following option reflects this statement?
Q62. The propensity of the people to screen out most of the information to which they are exposed is called:
Q63. Modern University of Technology purchases printing papers on the regular basis without any modification in the purchase order. It is showing which of the following buying situation?
Q64. Brand created and owned by a reseller of a product or service is called:
Q65. Launching a product in a small part of the market is called:
Q66. When Olympia Carpets develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This activity calls for which one of the following marketing mix variables?
Q67. Which one of the following statements by a company chairman BEST reflects the marketing concept?
Q68. Advertising agencies are an example of which of the following marketing intermediaries?
Q69. Which one of the following factor is NOT used for measuring the social class?
Q70. A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer?
Q71. Observers have noted a shift from “me-society” to “we-society”. Which one of the following view reflects this statement?
Q72. McDonald runs an advertisement featuring children, seniors, citizens and minority groups. What does this ad show?
Q73. XYZ Company purchased Hear Music and began making compilation music CDs to play and sell in its stores. It has also tested new restaurant concepts. XYZ Company is considering which of the following strategies?
Q74. An American fast food started its business in Pakistan but failed to make a profit. After performing a marketing research the managers found out that their food was not spicy enough. The managers failed to consider which of the following factor?
Q75. Ahmed is interested in buying a new laptop. Since a laptop is costly he looked at various brands of laptops, surveyed various websites to get the relevant information about each type of laptop. This is an example of
Q76. Companies can segment international markets using one or more of a combination of variables. The chief factors that can be used are:
Q77. The two dimensions of product quality are:
Q78. Chimney Sweeps is a company that employs people to clean fireplaces and chimneys in homes and apartments. The company offers to its customer:
Q79. KFC not only serves Coca-Cola in its restaurants but also receives marketing support. In this scenario, Coca-Cola is a:
Q80. Why is the legislation of the business considered important?
Q81. All of Al's friends try to follow his style, dressing and the way he speaks. He is treated as one of the most reliable person as well. In his group, Ali is regarded as:
Q82. Schools, hospitals, nursing homes, prisons are examples of:
Q83. FMCG (Fast moving consumer goods) company generally practices:
Q84. A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company’s objectives refers to which one of the following concepts?
Q85. A period of rapid market acceptance and increasing profits refers to which of the following stages of the product life cycle?
Q86. In which of the following product life cycle stages, sales are zero and the company’s investment costs mount?
Q87. Which one of the following groups is skeptical and adopts innovations only after most of the market has accepted the product?
Q88. Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?
Q89. Which one of the following attribute may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better?
Q90. You have an upset stomach. Your spouse rushes to the corner convenience store for a medicine. This product falls under which of the following categories?
Q91. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”
Q92. Mass marketers, such as Target and Venture Stores, ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?
Q93. Demographic segmentation divides the market into groups based on which of the following variables?
Q94. Income segmentation is used to target which of the following groups?
Q95. When a company identifies the parts of the market it can serve best and most profitably. Which one of the following factor is in the practice of a company?
Q96. Which of the following demands that business markets have more?
Q97. The mental act, condition or habit of placing trust or confidence in another shows which of the following options?
Q98. People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept?
Q99. How do consumers respond to various marketing efforts the company might use? What is a starting point of a buyer’s behavior?
Q100. A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
Q101. General Motors need to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?
Q102. If Proctor and Gamble need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Q103. The objective of which of the following research is to gather preliminary information that will help define the problem and suggest hypotheses?
Q104. Harvard University is using the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to minority students. What do we call this?
Q105. Marketing information from which of the following databases can be accessed more quickly and cheaply?
Q106. The marketing information system is not limited to use by the company. It may also provide information to which of the following?
Q107. Beliefs and values that are passed on from parents to children and are reinforced by schools, churches, business and government refer to which of the following beliefs and values?
Q108. Which of the following forces shows the marketing macro environment?
Q109. Finance, research and development, purchasing and manufacturing are all activities of which element of the microenvironment?
Q110. Which one of the following is NOT a content of marketing plan?
Q111. This example illustrates which of the following growth strategies?
Q112. Three main strategies for intensive growth are market penetration, product development and the other one?
Q113. “Planning that involves developing a strategy to meet competition and ensure long-term survival and growth” represents which one of the following planning type?
Q114. In case of an intense competition there are a number of manufacturers and buyers who have more options for product switching. Which one of the following forces represents it?
Q115. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?
Q116. If a food company gives 5 percent discount in particular burger to increase sales, it is altering which one of the following elements of the marketing mix?
Q117. An automobile manufacturing company places steel beams in the doors of its cars for which of the following purposes?
Q118. Identify the name for the recent technology advances including wide use of the Internet?
Q119. A local firm wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
Q120. If the competitor’s price cut harm the company’s sales and profit then what should your company do:
Showing the first 120 of 200 MCQs.