VU Final Term Past Papers
297 solved final term past paper MCQs for MGT301 (Principles of Marketing) at Virtual University, each with the correct answer marked. Use them to learn the VU question style and test your recall. An independent study tool — not affiliated with VU.
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Q1. Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one
Q2. If a retailer form Islamabad orders a quantity of merchandise to be delivered to his store in Lahore and is quoted a price that does not include transport costs, the retailer is paying a price called:
Q3. In which of the following research the aim is to describe things such as the market potential for a product or the demographics and attitudes of
Q4. Which of the following set refers to the order of action in marketing control process?
Q5. Which one of the following categories refers to a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed through the same type of outlets, or fall within given price ranges?
Q6. Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?
Q7. After concept testing, a firm would engage in which stage for developing and marketing a new product?
Q8. If the company’s sales are slow down, and profits level off or decline. At which stage the company has reached?
Q9. When a church targets different demographic groups to increase attendance, it is an example of which of the following options?
Q10. Which one of the following options is best to explain the purpose of intranets?
Q11. Advertising agencies are an example of which of the following marketing intermediaries?
Q12. When a company identifies the parts of the market it can serve best and most profitably. Which one of the following factor is in the practice of a company?
Q13. A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
Q14. Giving a free sample of a new product by attaching it to the pack of an existing product refers to which one of the following promotion?
Q15. Management at Happy Motors must decide what mix of compensation elements to offer their sales force. Which of the following is NOT one of the four basic types of compensation plans?
Q16. Which one of the following option is NOT a benefit for buyer with E-commerce?
Q17. In contrast to vending machines which dispense only products, there are other systems that dispense information and take orders without direct human aid. This system refers to which one of the following options?
Q18. Which one of the following option is NOT a benefit of internet marketing?
Q19. Demographic segmentation divides the market into groups based on which of the following variables?
Q20. When a firm or store offers a price reduction to customers who buy during off-peak periods throughout the year, the firm is giving which of the following discount?
Q21. Which of the following is considered as huge superstores, perhaps as large as six football fields?
Q22. Which of the following is NOT a benefit of direct marketing?
Q23. Which one of the following is a position option open to smaller firms that serves some part of the market that is not likely to attract the attention of the larger firms?
Q24. A departmental store firm wants to increase sales and reach new markets with direct marketing. To accomplish this, the sales or marketing manager would choose which of the following tool?
Q25. Which one of the following is the fastest growing form of marketing that reach more customers and save money?
Q26. There are three typical types of sales force structures. Which one is often supported by many levels of sales management positions in specific geographical areas?
Q27. Mr. Tatbeeq sales person from Philips, develops a list of potential customers and evaluates them on the basis of their ability, willingness, and authority to purchase copy machines. What is the name of this process?
Q28. Sales promotion includes a wide assortment of tools. Which one of the following is NOT one of these tools?
Q29. Which one of the following concepts is considered as the basic role of promotion?
Q30. A cash-and-carry wholesaler would be expected to:
Q31. Relationships among channel members, i.e. producers, wholesalers and retailers, are usually:
Q32. Which one of the following is the function of a direct channel of distribution?
Q33. Three key issues associated with initiating price changes are, the circumstances, the tactics and:
Q34. If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?
Q35. Which one of the following pricing method is the simplest pricing method?
Q36. Which one of the following pricing objectives is rarely operational because its achievement is difficult to measure?
Q37. Price is a key element in the marketing mix because it relates directly to:
Q38. Which of the following factors are often used for segmenting customer groups?
Q39. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
Q40. Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer?
Q41. Which one of the following environment is made up of institutions and other forces affecting society’s basic values, perceptions, preferences and behaviors?
Q42. Which one of the following is a chief goal of the implementation function in marketing process?
Q43. Developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities represent which one of the following concept?
Q44. Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept?
Q45. When Mr. A is using a channel with only one intermediary, that intermediary is classified as which of the following?
Q46. The marketing information system is not limited to use by the company. It may also provide information to which of the following?
Q47. Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?
Q48. Mass marketers, such as Target and Venture Stores, ignore market segment differences and target the whole market with one offer. What is their approach to segmenting?
Q49. Which of the following demands that business markets have more?
Q50. If a food company gives 5 percent discount in particular burger to increase sales, it is altering which one of the following elements of the marketing mix?
Q51. A marketer has brought same products in the market for all segments without considering the needs and wants of the customers. Which one of the following strategy is being practiced by the marketer?
Q52. Which one of the following attribute may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better?
Q53. Communication process has different elements that are helpful for communicating message to audience. One of the communication tools is the decoding. Which one of the following statements refers to the “Decoding”?
Q54. If Proctor and Gamble need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Q55. General Motors need to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by General Motors?
Q56. Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, <What is the buyer really buying?=
Q57. No single competitive marketing strategy is best for all companies.
Q58. Which one of the following groups is skeptical and adopts innovations only after most of the market has accepted the product?
Q59. Generated by Foxit PDF Creator © Foxit Software A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company’s objectives refers to which one of the following concepts?
Q60. Generated by Foxit PDF Creator © Foxit Software Income segmentation is used to target which of the following groups?
Q61. People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept?
Q62. Beliefs and values that are passed on from parents to children and are reinforced by schools, churches, business and government refer to which of the following beliefs and values?
Q63. Generated by Foxit PDF Creator © Foxit Software Finance, research and development, purchasing and manufacturing are all activities of which element of the microenvironment?
Q64. Which one of the following is NOT a content of marketing plan?
Q65. <Planning that involves developing a strategy to meet competition and ensure long-term survival and growth= represents which one of the following planning type?
Q66. Identify the name for the recent technology advances including wide use of the Internet?
Q67. Which one the following option is related with this statement “Rapid imitation of leader or challenger with moderate country market coverage and emphasis on price sensitive markets. The result is overall moderate share with high shares in selected country markets.”
Q68. If a local company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?
Q69. Which form of data can usually be obtained more quickly and at a lower cost?
Q70. If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?
Q71. Mr. Salman works for an organization in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, he works for an organization in which market type?
Q72. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?
Q73. A review of the sales, costs and profit projections for a new product to find out whether they satisfy the company’s objectives refers to which one of the following concepts?
Q74. If ABC Company develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on:
Q75. Which one of the following is the requirement for setting pricing objectives?
Q76. When management at Yamaha Motorcycles makes decisions on saddlebags, handle bars, and seats for its bikes, they become engaged in which one of the following pricing?
Q77. The Shirt Company utilizes a push strategy to sell the shirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as which one of the following discounts?
Q78. Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary sometimes called a middleman, who perform which of the following function?
Q79. Which one of the following takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold?
Q80. “Sharing of meaning” reflects which one of the following concepts?
Q81. Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market?
Q82. Which one of the following authorities might use several tools like news, speeches and special events for the marketing purpose?
Q83. Which one of the following faces three challenges: expanding the total market, protecting market share and expanding market share?
Q84. If the competitor’s price cut harm the company’s sales and profit then what should your company do:
Q85. If a retailer from Islamabad orders a quantity of merchandise to be delivered to his store in Lahore and is quoted a price that does not include transport costs, the retailer is paying a price called:
Q86. All of the following are disadvantages of magazine advertising EXCEPT:
Q87. Which of the following direct marketing medium leads in terms of expenditures, sales and employment?
Q88. Which of the following is role of a sales person?
Q89. Which of the following option is correct when a manufacturer can not hold on message that he wants to convey to audience?
Q90. Which of the following is the basic purpose of personal selling?
Q91. The four major promotional tools (advertising, personal selling, sales promotion, and public relations) are known as the:
Q92. A direct payment of cash and goods given to the retailer agreeing to setup the point of sale display is known as:
Q93. Where sellers & buyers have to be together is known as:
Q94. An activity and/or material that offer added value or incentive to resellers, salespersons or consumers is also known as:
Q95. Which of the following is TRUE for direct marketing channel?
Q96. Which of the following is NOT true for warehousing?
Q97. Which of the following is one of the challenges faced by market leader?
Q98. Which of the following is an administrative trade restriction that imposes a complete ban on imports of a specified product?
Q99. Which of the following allowances are payments to wholesalers or retailers to stock unproven new products?
Q100. With reference to E-Marketing, which of the following can be used to increase efficiency of marketing?
Q101. Which one of the following is NOT the primary criticism leveled at the marketing function by consumers, consumer advocates, and government agencies?
Q102. Which of the following principle of enlightened marketing requires that a company seek real product and marketing improvements?
Q103. To persuade people to purchase non essential goods and services which of the following concepts would prove more fruitful?
Q104. Identify three considerations companies should balance when setting their marketing strategies.
Q105. Each culture contains smaller subcultures, which can be defined as:
Q106. Mr. X is interested in buying a carpet. Although the carpet is costly but there is very little perceived difference between the brands. This is an example of:
Q107. All of the following are characteristics of business markets EXCEPT:
Q108. Of the following, the most complex type of business buying situation is the:
Q109. When a company caters to clothing, cosmetics and toiletries markets, it is probably using which type of segmentation?
Q110. 11:30:10 PM ) Large number of manufacturers and greater number of product variety increases
Q111. Consulting Group approach, which one of the following is a measure of company strength in the market?
Q112. Gathering of primary data by asking questions from concern people about their knowledge, attitudes, preferences and buying behavior refers to which of the following research?
Q113. Relationship marketing is an integral part of which type of marketing
Q114. Which one of the following concepts reflects the term “Order processing”?
Q115. All of the following are major steps in developing new products EXCEPT:
Q116. Which one of the following statement is not include in marketing process
Q117. A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
Q118. Which method of research can be used to obtain information if people are unwilling or unable to provide?
Q119. Which of the following is NOT an alternative to increase in the price of a commodity?
Q120. Which of the following method is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit?
Showing the first 120 of 297 MCQs.